Distinct from insurers in the UK, where digital customer experience is much farther along, it has been suggested that digital teams within US insurance companies can improve their digital research and buying experience for customers by examining the strategies and tactics being used in other industries, such as Retail. Competitive pressures from digital-only insurers, known as Insuretech, is creating even more pressure to utilize the digital channel much more effectively in numerous aspects of insurance marketing, sales and service. Essentially, one could argue that customer expectations regarding insurance have been, to a degree, heightened by their experiences in the retail and ecommerce markets. Amazon will deliver personalized product recommendations, automatically alert customers of sales… read more
